How Did We Do?

Here at BMW of Birmingham, we believe outstanding customer service is of the upmost importance. Our goal is to never be complacent, always be improving, and to be constantly raising the bar. It is this mentality and our high standards of excellence that has resulted in us being the premier new and used BMW dealership throughout the greater Birmingham areas of Alabama. In order for us to continue to improve, we need your help.

Help Us Better Serve You!

Please leave us a review! Good or bad, we would greatly appreciate an honest review of how we served you. Let us know what you liked, what you did not like, and anything you feel that we could have done better. By hearing feedback directly from our customers, we can most effectively implement change and enhance the vehicle-purchasing experience for each and every one of our valued customers. Whether you purchased a vehicle from our New BMW Inventory or from our Used Inventory, or if you simply brought your car into our Service Center for a minor repair, please tell us how we did! Did you submit a Finance Application and consult with one of our auto-financing specialists? Let us know how it went. Your feedback does not go unnoticed. It also will help other shoppers in the area find the best dealership possible!

Our commitment to customer service is a key reason why BMW of Birmingham is widely considered the best BMW dealership in the Birmingham, Irondale, Pelham, Hoover and Center Point, AL. areas. Help us better serve you, and leave a review on one of the sites below. Of course, you are always welcome to stop by our dealership located at 1000 Tom Williams Way in Irondale and we'd love to hear any feedback or reviews you have!

Recent Reviews from BMW of Birmingham

I never would have thought that buying a car would be so easy and so much fun, especially when I live in Maine...I picked up the car in SC...and the client advisor was in Alabama. A quick back story synopsis - While I presently live in my home state of Maine, I lived in B'hm for 16 years. This dealership kept my 1978 320i in true" fun to drive" form. I just retired. A new 328xi Sport Wagon was to be my retirement present to myself. I wanted to take delivery at the BMW Performance School in SC. That being the case I figured I could buy the car from any dealer. My first thought was to contact Tom Williams because of my past relationship with them and how they have treated many of my friends over the years. I was lucky enough to have Niyse B. as my client advisor. She and I did the entire deal via email. She quickly answered any question I had. She was knowledgable, personable and never pressured me in any way to buy a car. She sold me a car by never trying to sell me one. All paperwork was exchanged using scans and email attachments. Only the final part, the part where I turned over a check, had to be done using originals and FedEx made it an overnight event. Ms. B. handled all the arrangements for me to take delivery at the Performance School. All I had to do was get a flight to Greenville, SC. The Performance School experience is SO MUCH FUN! You will leave there not only with your new car, but with a huge grin on your face. Certainly mine was an experience made possible by electronics and the Internet. It was the people, however, that made it effortless. To a person everyone at Tom Williams and everyone at the Performance School couldn't have been nicer. So, let me highly recommend that you take delivery of your new BMW at the Performance School. And, if choose to do so, buy the vehicle from Tom Williams regardless where you live. The price was a good deal. Your experience will be easy and problem free. You will leave Greenville, SC with a new respect for the abilities of your car. As you drive home you will realize that you are still grinning. I still am.

dirigo9871 Aug 17, 2013