About BMW of Birmingham in Irondale, AL
BMW of Birmingham is proud to be part of Sonic Automotive.
Sonic Automotive is one of the largest automotive and powersports retailers in the United States, connecting guests to exceptional experiences across more than 140 locations nationwide. While our team is deeply rooted in the local community, we are also part of a broader network committed to delivering consistent, high-quality service at every touchpoint.
Everything we do is guided by a single purpose: to deliver an experience for our guests and our teammates that fulfills dreams, enriches lives, and delivers happiness.
Our people, our transparent processes, and our commitment to BMW of Birmingham Transparent Pricing-which is our promise of no hidden fees, and the price you see is the price you can get-reflect a simple belief: at BMW of Birmingham, we feel Trust is not a luxury, it's our standard. That commitment has earned all of us at Sonic Automotive recognition as one of Newsweek's 2026 Most Trustworthy Companies in America.
2026 Most Trustworthy Companies in America
Sonic Automotive is honored to be recognized by Newsweek for our unwavering commitment to trust, transparency, and exceptional experiences.
Learn more about Sonic Automotive.
Thoughtful Amenities
Whether you are waiting for your vehicle to get serviced, picking up a part for your vehicle, or stopping by to check out a new vehicle for yourself, we offer a wide range of amenities to enhance your experience here! Come by, look around and check what we can offer you!
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BMW of Birmingham
1000 Tom Williams Way
Irondale, AL 35210
- Contact Us: (205) 443-8698
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Why Shop BMW of Birmingham?
Attentive Staff and Sonic Price are Just the Beginning
Serving the Birmingham area with high-end BMW sales and service is our mission here at BMW of Birmingham, and we pledge to live up to your expectations each time you visit us. With a full complement of new BMW vehicles for sale in Irondale, our dealership has everything you need to find the luxury car or SUV you've been searching for. The second you hit our front door we'll be helping you find the perfect luxury vehicle for your needs and lifestyle, and with Sonic Price you can always know you're getting a fair deal with our heavily researched, market based no haggle price.
If a new BMW isn't what you're after, that's not a problem! Our used cars andSUVs are diverse enough that we can offer something for everyone. Whether you're shopping for a used Toyota or Honda, looking for that pre-owned Ford or Chevrolet, or you want to save big on a used luxury car, you'll find it all at our dealership and all for a fair price. You'll even find a vast offering of Certified Pre-Owned BMW cars and SAVs, so you can blend the benefits of new BMW ownership with the savings of a pre-owned model to get the best of both worlds!
BMW Service for Birmingham Drivers
Your BMW is a high-end driving machine, and you want to keep it running that way. Part of doing that means bringing it to the people that know your BMW best. Our BMW Certified technicians know everything there is to know about BMW repair and maintenance, so we'll get the job done right. Even better, with our experienced team our BMW Service Center can work quickly to get you back on the road in no time.
No repair or maintenance job can live up to the original performance of your BMW if it doesn't use genuine BMW parts. That's all you'll find here at BMW of Birmingham, as we strive to deliver the best driving experience possible every time we touch your vehicle.
