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Sonic Price™

Don’t want to haggle on price, we hear you.  Each vehicle has one everyday low price displayed on the electronic window sticker.  Do your research, you’ll see that the Sonic Price if fair and competitive.  Get the best price up front.

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Value Your Trade

During our simple appraisal process, we’ll walk you through step-by-step as we inspect your car. And with an appraisal value that’s good for 14 days or 500 miles*, whichever comes first, you’ve got time to compare. So, when you hand over the keys, you’ll be confident knowing you got a fair price.

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Service

How you care for your car is as important as how you drive it. Our service center gives you state of the art auto care at a competitive price. No hidden add-ons or surprise repairs. Enjoy simple service that keeps your car healthy — and you happy.

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    1. BMW of Birmingham

      1000 Tom Williams Way
      Irondale, AL 35210

      • Contact Us: (800) 550-3865
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    Sales hours

    • Monday 9:00 AM - 7:30 PM
    • Tuesday 9:00 AM - 7:30 PM
    • Wednesday 9:00 AM - 7:30 PM
    • Thursday 9:00 AM - 7:30 PM
    • Friday 9:00 AM - 7:30 PM
    • Saturday 9:00 AM - 6:00 PM
    • Sunday Closed

    Service Hours

    • Monday 7:00 AM - 6:00 PM
    • Tuesday 7:00 AM - 6:00 PM
    • Wednesday 7:00 AM - 6:00 PM
    • Thursday 7:00 AM - 6:00 PM
    • Friday 7:00 AM - 6:00 PM
    • Saturday 8:00 AM - 4:00 PM
    • Sunday Closed

    Welcome to BMW of Birmingham

    Welcome to our new website!

    We have a strong and committed sales staff with many years of experience satisfying our customers' needs. Feel free to browse our inventory online, request more information about vehicles, set up a test drive or inquire about financing!

    If you don't see what you are looking for, click on CarFinder, fill out the form, and we will let you know when vehicles arrive that match your search! Or if you would rather discuss your options with our friendly sales staff, click on Directions for interactive driving directions and other contact information. We look forward to serving you!

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