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Sonic Price™

Don’t want to haggle on price, we hear you.  Each vehicle has one everyday low price displayed on the electronic window sticker.  Do your research, you’ll see that the Sonic Price if fair and competitive.  Get the best price up front.

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Value Your Trade

During our simple appraisal process, we’ll walk you through step-by-step as we inspect your car. And with an appraisal value that’s good for 14 days or 500 miles*, whichever comes first, you’ve got time to compare. So, when you hand over the keys, you’ll be confident knowing you got a fair price.

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Service

How you care for your car is as important as how you drive it. Our service center gives you state of the art auto care at a competitive price. No hidden add-ons or surprise repairs. Enjoy simple service that keeps your car healthy — and you happy.

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    BMW Value Service

    BMW Value Service

    Competitive pricing and more.
    LEARN MORE
    Schedule Service

    Schedule Service

    When you own The Ultimate Driving Machine, you should get the service to match.
    SCHEDULE NOW
    1. BMW of Birmingham

      1000 Tom Williams Way
      Irondale, AL 35210

      • Contact Us: (800) 550-3865
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    Sales hours

    • Monday 9:00 AM - 7:30 PM
    • Tuesday 9:00 AM - 7:30 PM
    • Wednesday 9:00 AM - 7:30 PM
    • Thursday 9:00 AM - 7:30 PM
    • Friday 9:00 AM - 7:30 PM
    • Saturday 9:00 AM - 6:00 PM
    • Sunday Closed

    Service Hours

    • Monday 7:00 AM - 6:00 PM
    • Tuesday 7:00 AM - 6:00 PM
    • Wednesday 7:00 AM - 6:00 PM
    • Thursday 7:00 AM - 6:00 PM
    • Friday 7:00 AM - 6:00 PM
    • Saturday 8:00 AM - 4:00 PM
    • Sunday Closed

    Welcome to BMW of Birmingham

    BMW of Birmingham invites all drivers around Alabama to check out the inventory of new BMW models and used cars that we have to offer here in Irondale. If you have come to Irondale seeking the latest in premium luxury and exotic sports cars, then you have come to the right place as our dealership offers the very latest of what the BMW brand has to offer. Feel free to peruse our website as you like to find the right luxury or used car that meets your needs and welcome to BMW of Birmingham, located at 1000 Tom Williams Way in Irondale, AL.

    Top Notch Selection of Luxurious and Thrilling New BMW Cars and SAVs

    The BMW brand enjoys a large following of loyal customers thanks to their well-crafted and exquisitely designed luxury cars. There's no mistaking the iconic kidney grille that's been representative of BMW for so long, and it can lead your way on the road when you get behind the wheel of a new BMW car or SAV.

    Daily commutes turn into luxury travel experiences in a new BMW car. The new BMW 3 Series packs plenty of power under the hood, and leather comfort on the inside. The new BMW 5 Series will have you mesmerized by its handling abilities, all while integrated technology flows throughout the cabin.

    Space, capability, and pure joy combine in the new BMW lineup of SAVs. The new BMW X5 stands confidently above all others thanks to its copious amounts of horsepower, dynamic suspension, and even off-road ability. New BMW SAVs give your entire family a reason to look forward to the next vacation road trip.

    Experience Our Wide Selection of Used Cars

    As incredible as new BMW models are, we also carry a wide selection of used cars, SUVs, and trucks to meet your needs in Irondale. From fuel efficient and dynamic used sedans, coupes, and convertibles, spacious and capable used SUVs and crossovers, and powerful used trucks, make BMW of Birmingham your first stop when searching for a used car. What could be better? How about a used luxury car? We carry plenty of used luxury cars and SUVs, giving you the opportunity to have your best drive on the best budget.

    Expert Auto Financing, Service, and Parts

    When you have decided what your next new or used car will be, our BMW finance team can offer some great auto loan or BMW lease deals, factoring in any monthly incentives you may qualify for as well as your current budget. We want you to enjoy the vehicle you want without stressing over the auto financing process, which is why our BMW finance team works to clear up any hard-to-define terms for your peace of mind.

    When the time comes to have your new BMW or used car maintained, our Irondale BMW dealership near Birmingham will continue to be there for you! Our BMW Service Center is staffed with expertly-trained BMW technicians who know this brand best and can offer the right maintenance procedures tailored for your BMW. They also only utilize genuine BMW parts in their repairs, which are available in our BMW Parts Center.

    Find Your Next Car in Irondale Today

    Whether new or used, we just might have the car you are looking for, so schedule a test drive and come see us here at BMW of Birmingham today. Visit us today for a test drive!

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